Our Exploding Media Revolution
It's happening. Thank goodness.
I’m very fortunate to have so many loyal readers of Heaver News and viewers of my YouTube Channel.
I really enjoy doing it all and it is a real sign of the times that I’m even able to do this.
Many others are now too, with virtually every industry and niche covered on Substack and YouTube nowadays.
Power continues to drain from the likes of the BBC, and that’s a great thing.
The public can now choose their own media schedule for themselves, watching what they want, when they want.
This fundamental shift has been greatly accelerated by the dreadful, condescending bias of broadcast mainstream media who feign impartiality on screen whilst pumping out personal opinions online. It’s a rather bizarre system.
Why can’t we breakout from overly regulated TV News and have openly partisan coverage? As long as the audience knows the biases at play, I believe people are sensible enough to take that into account and choose accordingly.
Instead, stale mainstream media has insulted the intelligence of audiences, resulting in trust (and interest) in mainstream news plummeting.
The latest Reuters Institute Digital News Report on the state of media globally backs this up.
In terms of consumption, the trend is now locked in and never going back:
“As audiences’ use of traditional news sources continues to decline, the role of news consumption via social media and video networks becomes more prominent.
“Though it has been the case in some individual countries for several years, at the global level (averaging across 48 markets) social media and video networks are for the first time the single most widely used way of accessing online news (used by 54% of all respondents), ahead of news organisations’ own websites and apps (51%).
“This shifting composition of news consumption is happening among all age groups.”
When it comes to trust in the media? Plummeting:
“Trust in news has fallen in 29 of our 48 markets this year, resulting in a drop overall to the lowest level we have recorded since we started to measure trust in 2015 (37%). Trust fell by 5pp or more in 19 markets.”
Here in the UK, the trend is online as broadcast TV News continues to collapse:
“As the popularity of online news video grows and the reach of broadcast television news wanes, watching news online has now overtaken watching TV news almost everywhere.
“This line was crossed in the United Kingdom in 2026, meaning the UK joins 44 other markets where this shift has already occurred.
“Broadcast TV news is still watched by more people than online news video in only three markets – the Netherlands, Denmark, and Germany.”
But fundamentally, trust in mainstream media has completely collapsed. The entire ecosystem has shifted. And I don’t see us ever going back:
“Perhaps the best illustration of the unease caused by turbulent world affairs are this year’s data on trust in news.
“The proportion of respondents who say they trust news most of the time fell significantly this year (down by 3pp).
“Having held steady at 40% for three years, the percentage of people globally saying they trust news overall dropped to 37%, the lowest figure since we started measuring trust in 2015.
“Out of our 48 markets, 29 reported significant falls in trust in news this year. Several countries showed particularly marked drops: trust fell by 5pp or more in 19 markets.”